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  • Essay / Steve Careers: The Life and Life of Steve Jobs

    failed in his attempts to become mainstream America's next big thing. Apple ultimately bought the company in 1996 for $429 million. Which Jobs have an important share in the Apple company. The following year, Jobs returned to his role as CEO of Apple. Just as Steve Jobs made Apple a phenomenon in the 1970s, he did it again in the 1990s. With a new management team, modified stock options, and a self-imposed annual salary of $1 per year, Jobs put Apple back on track as a major tech behemoth. Its new products (like the iMac), effective brand campaigns, and stylish designs have made Apple a household name once again. In 2003, Jobs discovered he had a neuroendocrine tumor, a rare but operable form of pancreatic cancer. Instead of immediately opting for surgery, Jobs chose to modify his pesco-vegetarian diet while evaluating Eastern treatment options. Jobs continued to refuse surgery, making Apple's board nervous. Many feared that shareholders would withdraw their shares if it became known that their CEO was ill. But ultimately, Jobs addressed these concerns about disclosure to shareholders. In 2004, he successfully underwent surgery to remove the pancreatic tumor. However, in the following years, Jobs revealed little about his