Product DescriptionThe LEGO Group organization is famous because of its flagship product: colorful plastic bricks that can be interlocked to form a variety of figures, then disconnected again. These connecting bricks began life in a wooden form when the company was established in Billund, Denmark, by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today's well-known plastic version hui was introduced in 1958 (Rosenberg). The company's headquarters is still located in Billund today and the LEGO Group remains privately owned by the Kristiansen family (The LEGO Group, 2012). They currently sell toys and educational materials in over 130 countries around the world. Although the company produces a wide variety of LEGO brick products, including themed sets and board games, for this particular mission the focus will be on “LEGO core bricks”. Luxury set. This set of bricks is intended to accommodate any building level for customers ages four and up (Customer Reviews for Bricks & More: LEGO Basic Bricks Deluxe, 2011). It includes 650 bricks of different sizes (from 1x1 to 2x8) in the colors white, yellow, orange, red, blue, brown, black, dark green and light green (The LEGO Group, 2012). In order to distribute this particular product, the LEGO Group uses a multi-channel distribution system. Customers wishing to purchase the "LEGO Basic Bricks Deluxe" set can order it directly from the online LEGO Store (The LEGO Group, 2012), using the website's "find a LEGO Store" search box to find a store owned by the company close to their location. , or can purchase from retailers such as Amazon.com, Wal-Mart, and Toys R Us. The LEGO Digital Store uses product bundle pricing and prices the set at $34.99 CAD (price varies by country ),...... middle of paper ......m Lego: http://reviews.lego.com/ 1360/6177/bricks-more-lego-basic-bricks-deluxe-6177-reviews/ reviews.htmGomes, E. (nd). Lego: red brick. The United States of America. Retrieved from http://adsoftheworld.com/media/print/lego_red_brick Rosenberg, J. (nd). 1958 - LEGO toy bricks introduced for the first time. Retrieved from About.com: http://history1900s.about.com/od/1950s/qt/lego.htmThe LEGO Group. (2012). 6177 LEGO® Deluxe Basic Bricks. Retrieved from Lego: http://creative.lego.com/en-us/Products/Basic/6177.aspxThe LEGO Group. (2012). LEGO® Deluxe base bricks. From the Lego Shop: http://shop.lego.com/en-CA/LEGO-Basic-Bricks-Deluxe-6177?p=6177The LEGO Group. (January 23, 2012). The LEGO Group. Retrieved from Lego: http://aboutus.lego.com/en-US/lego-group/Wikimedia Foundation Inc.. (March 24, 2012). Lego. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Lego