4 Important Design ConceptsIf you pay attention to these four concepts when putting the visuals together, the final products will be effective.1) Make it BIG!Naturally, you would like everything everyone in the audience can actually see the visual you plan to use. This is complicated by the fact that it is not always known the size of the audience you will be addressing or the size of the venue you will be using. As a general rule, if the image appears correctly on the computer screen, it is probably too small. If it seems big, it's still too small. Aim outrageously big. Here are some tips for estimating appropriate sizes during the design phase. . . This is another good reason to plan ahead. If the visuals are made before you actually need them, you can try them on for size and redo them if necessary. Make it BIG 2) Keep it simple The visuals you use should only present the essential elements of the concepts you will be discussing. The audience should be able to understand the point of the visual within the first 5 seconds of its appearance. During this short period, say nothing – let the audience digest the information. Then, when you have their full attention, expand on what the slide has to say. For this approach to be effective, you will need to include only the most relevant information in each visual. You should limit the text contained on each visual and restrict the content of tables or charts to include only the information most relevant to your topic. A common pitfall, especially for those new to the possibilities of infographics, is creating artistic rather than useful visuals. 3) Be clear. If the information in the visual is not easy to see or read, the audience will try to understand it. instead of listening to what you have to say. This is the first step toward losing an audience's attention or becoming confused. Bad shot. . .Here are some tips for making the information contained on a visual more accessible to the public. You need to think carefully when choosing a font for text, select the font size you will use, and choose a color scheme. There is an entire industry dedicated to creating new and exciting font styles. Feel free to experiment, but older standards tend to be the clearest and easiest for an audience to read quickly.