It is an established fact that advertisers make the best use of this tool for brand promotion and earn huge profits. The digital multimedia tools experiencing the most rapid development today are probably applications for the Internet and mobile or smart phones. Popularly known as apps, these applications are now flooding iPhones, Blackberries and the Internet. We should take advantage of the power and popularity of these apps. Leveraging digital media for business marketing and brand promotion means using and being active in all these digital resources. Banner ads that constitute an advertisement appear on a web page, most often at the top (header) or bottom (footer) of the page. It is designed so that the user clicks on it for more information. This integrates the brand into customers’ daily lives. Email marketing has also become popular as a marketing tool in recent years.