1.0 INTRODUCTIONA PEST analysis is often used as a generic orientation tool, helping to discover where an organization or product fits into the context of what is happening at external and which, at some point, will affect what is happening within an organization. Either the effect is positive, such as an opportunity to conduct e-commerce activities, or perhaps a negative effect, which poses a threat. In this task, we will discuss only four (4) factors. Political, economic, social and technological. E-commerce is a business management system and commercial systems that exploit the convenience and sophistication of technology and applications using the Internet. Through e-commerce, a business or individual can sell and buy transactions to and from anywhere in the world, allowing businesses or individuals to acquire more customers and profits. Through e-commerce, they can expand their business empires and introduce their business to the people of the world about the products or services they offer. Certain types of e-commerce. The first is business-to-consumer (B2C) commerce in which the organization (company) is the seller, while the consumer is a person (buyer), the second consumer-to-business (C2B). In this type, consumers indicate what goods or services they need, and subsequent organizations compete to provide goods or services to the consumer. Next comes consumer-to-consumer where the transaction of sale of goods or services takes place between individuals. Intra-company (intra-organizational) trade. In this type of organization using e-commerce to improve its organizational operational activities. It is also known as Business-to-Employee (B2E). Additionally, the types of e-commerce are another government to citizens (G2C) and others where the middle of paper ...... gets involved in Internet commerce. For example in Malaysia, the famous Internet businessman is called Irfan Khairi. Irfan Khairi conducts his business via the Internet from home. He uses his expertise to create/obtain products and services – then sell them over the Internet to a market of millions of Internet users worldwide. Irfan Khairi is not only an internet businessman but also a writer. Where in the book he writes, Irfan shares his knowledge, the secret of his success. An example of a book written by Irfan is “Rahsia Internet.com: Rahsia Jutawan-Jutawan Internet Terbongkar” and “Secrets of Internet Millionaires Revealed”. CONCLUSION Thus, a newcomer should seek advice before attempting to conduct e-commerce business. Because good advice can make them successful. They know how to promote well, what their goal is, and can keep them from getting it wrong..