The Walt Disney Company (DIS), commonly known as Disney, is the world's most beloved media and entertainment company. Its headquarters are located at Walt Disney Studios in Burbank, California. This company is the second largest media conglomerate in the world by revenue, after Comcast. It was founded on October 16, 1923 by brothers Walt Disney and Roy O. Disney. Diversifying into live-action film and television production from the animation industry, Disney created a corporate division and operated a vast international entertainment empire through four business units, including Disney Media Networks , Walt Disney Theme Parks and Resorts, Walt Disney Studio Entertainment and Disney Consumer Products and Interactive Media. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the original essay The Media Network is a primary unit of The Walt Disney Company that includes various cable channels and television networks, production operations and television distribution companies, as well as owned the television stations and radio stations it operated. The Company's Walt Disney Imagineering Parks and Resorts unit designs and develops new theme park concepts and features, particularly resort properties. The Studio Entertainment segment produces and acquires live action and animation, direct-to-video content, music and songs, and live theater productions. This segment included the most famous companies in the United States and around the world. For example, ABC Television Group (television network), ESPN, Walt Disney Parks & Resorts US, Lucasfilm and Marvel Entertainment are the top 5 companies owned by Disney. Disney Consumer Products and Interactive Media also develops toys and clothing; and published computer games, primarily for mobile platforms, books, magazines and comics. Mickey Mouse, a cartoon created in 1928, is Disney's main symbol and mascot. In 2016, Disney reported consolidated revenue of approximately $55.37 billion. As for November 2017, its market capitalization was around $161.09 billion. The media network, theme park and resort businesses, and its film business accounted for about 90% of its revenue in 2017. Company History Walt Disney landed in California in late spring 1923 with many expectations but nothing else. He had made a cartoon in Kansas City about a little girl in a cartoon world, called Alice's Wonderland, and he concluded that he could use it as a "pilot" film to propose a progression of these "comedies of cartoons". Alice” to a merchant. After arriving in California, he succeeded. A New York dealer, M. J. Winkler, agreed to disperse the "Alice Comedies" on October 16, 1923, and this date became the beginning of the Disney organization. Initially known as the Disney Brothers Cartoon Studio, with Walt Disney and Roy as equivalent accomplices, the organization quickly changed its name, on Roy's recommendation, to Walt Disney Studio. Walt Disney produced his Alice Comedies for a long time, but in 1927, he chose to move towards an entirely cartoon series instead. To play into this new arrangement, he created a character named Oswald the Lucky Rabbit. In one year, Walt made 26 of these Oswald children's shows, but when he tried to get some extra money from his wholesaler for a memorable year of cartoons, he discovered that the dealer had acted behind his back and had signed almost all.