For example, most North Americans emphasize the importance of “fairness.” “You are not playing fair” is a harsh criticism that calls for a change in behavior. However, in some countries, individuals expect business groups to receive superior treatment (Locker & Kaczmarek, 2016). Most North Americans welcome challenge and believe it produces better results. However, the Japanese believe that competition leads to conflict (Locker & Kaczmarek, 2016). American businessmen believe that success is based on individual achievement and is open to anyone who excels. In England as in France, success is more clearly linked to social class (Locker & Kaczmarek, 2016). And in other countries, the law prohibits people of certain origins or races from becoming full members of society (Locker & Kaczmarek,