New Product PackagingPackaging is vital as goods need to be transported to the consumer in safe, hygienic and protected conditions. For example, putting foil around a kitkat, a Nestle product, keeps the bar fresh and prevents spoilage, instant coffee tends to be sold in jars to prevent spills and as glass is a material solid, Nescafé Espressoroast is sold with a “click closure”, which makes the pot easy to open. Additional packaging may be necessary to help retailers store products easily and safely on shelves. Packaging is essential to inform the customer about the contents, ingredients, weight, care instructions, etc. Some of these are legal requirements. Good packaging is an important part of the product. The fundamental function of packaging has always been to protect and contain a product. In a competitive market, branding and packaging are important and have become an integral part of the product. We instantly recognize products by the size, shape and color of the packaging. Packaging can be used by manufacturers to promote products because the color, design or lettering can make the product more attractive and more visible to certain consumers on the shelf. Packaging is not just a safety attribute, different features are added to the packaging to attract different segments, for example a children's crisp may have colorful cartoons, competition entries or even a mini game on the back of the package. These types of products...