“Earth First!” is a verb, not a noun. (Earth First! Journal.org/Direct Action). Founded in 1979, the Earth First! The movement began in response to the increasingly corporate environmental community. The founders believed that environmental activists were selling out rather than working to protect the environment. Frustrated with the direction of the environmental movement, they decided it was time to take aggressive action to defend Mother Earth. Their slogan became “No compromise in defense of Mother Earth!” » Supporters are made up of small groups who take it upon themselves to familiarize themselves with the ecology of the region and the most immediate and serious threats to it through litigation, education, and civil disobedience (Earth First! Journal.org/About Earth First!). There is a wide diversity of groups from forest advocates to fracking, wetlands activism, animal rights, and agricultural activism, but all agree on the need for action. With views related to deep ecology, their proponents believe that all living organisms have value and that all life forms are closely related. Life on Earth comes first, and these beliefs are put into practice by bringing public attention to the crises facing the natural world and succeeding where other environmental groups have given up. Earth Firsters also believe that the current technological system is unethical because it allows humans to thrive while other species disappear. To save all species, humans must give up their technological luxuries ("If a tree falls in the forest, they hear it." New York Times News Archive, November 4, 1990. http://www.nytimes.com /1990/11 /04/magazine/if-a-tree-falls-in-the-forest-they-hear-it.html?pagewanted=all&src=pm). New ideas, strategies and ...... middle of paper ...... angel and attention to many current environmental issues. The website encourages readers to take action on behalf of various causes that are effectively ruining Earth's natural resources. The website is informative, organized, clear on its intentions and easy to navigate. The website provides lots of information on how to organize groups, protests and various actions to take. The movement supports activists who have given up their rights to fight for the rights of the Earth and its creatures, which is admirable. On the other hand, the movement is resolutely radical and tends to go too far. There are better ways to fight for an environment that does not encourage violence. However, radical groups serve an important political function by making more traditional groups more respectable. But it often seems like problems don't get past the problem attention cycle..