IntroductionIn business, making good decisions requires the effective use of information. Business decision making provides the opportunity to learn from a variety of sources and develops techniques in four aspects of information: data collection, data storage, tools available to create and present useful information. Additionally, using appropriate computer software and spreadsheets for data analysis and information preparation has the benefits of using information systems currently used at all levels in every organization. ABC Estate Agent, which is a small estate agency focusing exclusively on the sale of residential property. properties based in Ilford. The company has 8 employees and an office manager, who is also the owner of the company. Out of the 8 staff members, 4 of them work in the sales team, 2 in the liaison team and another 2 staff members make up the property acquisition team. Estate agent ABC experienced high staff turnover as staff were unhappy with the level of pay and bonuses they were being paid. 1.1 Prepare and implement a primary and secondary data collection plan. According to Kotler et al (2008), “Marketing research is the systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization.” Primary Data Primary data is specific information collected directly by the person analyzing the data and also researching the information. Primary data is collected for the first time. This data was not published prior to collection. According to Avasarikar et al (2007) “It is the data collected for a particular purpose or objective. It is personalized according to the requirements of the researcher. It focuses exclusively on...... middle of paper ......artment0349.99921£House with terrace1£370.00021House with terrace1£375.00021House with terrace1£395.00032House with terrace1£444.95031Semi- detached1£450,00031Semi-detached1499,950 £32Semi-detached1469,950 £31Semi-detached1REQUIRED:Property typeAverage price - AverageAverage price - ModeAverage price - Median2 bedroom apartment235,970NO MODE215,0003 bedroom apartment260,475NO MODE264,9752 bedroom terrace house36 4,999NO MODE370,0003 rooms with terrace house395,000NO MODE395,000House 3 bedroom semi-detached466 212NO MODE474 975BUSINESS DECISION MAKING NELSON COLLEGE 10/12/2013ELENA RAMONA BOTEZ Page 7A.C.2.2. Analyze the results above to draw valid conclusions about the amount to plan for the purchase of a house with a terrace of 4 bedrooms and 4 toilets. For a 2 bedroom apartment I found the average average using the formula and dates from the scenario above.: