Some of the key promotions that will be implemented by Paradise Kitchens for their Howlin' Coyotes product line include in-store demonstrations, recipes and coupons. In-store demonstrations allow customers to try the product line and experience the unique flavors without having to spend on the product. Once a customer has tried and liked the product during the demonstration, they are more likely to purchase the product. Additionally, recipes and coupons are also used to help promote the product line. Recipes show the versatility of products, while coupons help make consumers feel like they're getting added value when purchasing a product they already know and love, or have wanted to try but haven't. didn't do it. The last key strategy is location (distribution). Strategy which consists of methods used to present products to your target audience. At the time of writing this marketing plan, the Chili product line was distributed to (then) current markets through a food distributor. However, as sales increase, the company will move from using a food distributor to a more efficient system of using a broker who will sell the products to retail chains and grocery stores.