Bernhard adopted a new technique of drawing two large matches on which he included the name of the brand at the top of the design in bold letters. Bernhard won the competition and has since taken Plakatstil to a new level as businessmen were interested in adopting it in their advertisements and promotion strategies (The Inquisition para2). The reason for this appreciation and adoption of Plakatstil emanated from the simplicity of the design adopted by Bernhard, which also contributed to the abandonment of the Art Nouveau style, which was fussy and decorative and which was already beginning to lose its vitality due to transformations that have been made. happening in society, as well as the adoption of technology and new ways of doing things. The idea is that unlike the decorative and complex art that existed in the early days of Plakatstil, it used colors and flat shapes in order to create a visual language that was easy to understand, meaning that in case businesses would use to create advertising posters, they were guaranteed to receive a positive response because the target market would easily understand the message on the poster and thus respond by purchasing the advertised product (Design is a story, paragraph 3). Bernhard's success allowed him to spread this new style throughout Germany, as it became the basis of commercial advertising revolutionized before the Berlin