Founded in 1996, Maisons du Monde offers its customers a selection of decorative objects and furniture from exotic lands through multi-format stores and a large e-commerce platform. The French firm is currently established in France, Belgium, Luxembourg, Germany, Spain and Italy. It is currently looking for opportunities abroad to increase its profitability, growth and brand awareness. Maisons du Monde differentiates itself not only by its very attractive, trendy and frequently renewed products at constant and competitive prices but also by its extraordinary merchandising and its quality service. The company is mainly active in the B2C market mainly targeting women between 20 and 60 years old. However, it also has a small sales team focused on the B2B market. The objective of this article is to propose to Maisons du Monde the best and safest internationalization strategy, built using different models, frameworks and strategic analyses. The structure of the report is as follows: Firstly, the assessment of the high level of readiness of Maisons du Monde to enter foreign markets was supported by the Porter diamond, as well as by the determination of the specific advantages of the business and Profit-Price-Cost analysis. .Second, based on the PEST framework and the national grid, the selection of countries was carried out in two stages. Initially, all countries were considered and Japan seemed to represent the best potential candidate for the development of Maisons du Monde. However, after further analysis of the Japanese market and application of the Uppsala Model, we decided that it would be better for the French company to stay in Europe and therefore we moved to the second step. In this stage, only...... middle of paper ...... under certain hypotheses, the different possible scenarios for Maisons du Monde. Thus, taking into account the size of the market and the existing figures of the firm, our sales forecasts for the first year (2015) amount to 6 million euros and 35.28 million euros in 2019, which would allow for Maisons du Monde to be profitable from the first year. In summary, expansion into the UK appears to be beneficial for Maisons du Monde. The French company would be present in the four largest European furniture markets without taking considerable risks or facing major challenges. In addition, the country's demand for furniture and decoration is strong and has many similarities with France. Without forgetting that by entering the English market, thanks to an ROI of 12%, Maisons du Monde maximizes its most profitable economic model, promotes its growth and preserves its overall profitability...