Based on research by Chicago-based Research International USA conducted a study titled “Fast Food Nation 2008.” The panel consisted of 1,000 respondents aged 16 to 65 who provided feedback through an online survey. which was conducted between March 13 and 2008. It was based on the results of fast food restaurants like McDonald's, Burger King and Wendy's gaining popularity even despite economic difficulties and recession. Marketing strategy now has a greater influence on American children and youth. As the population grows and demand increases, fast food restaurants expand their stores to attract more consumers. Fast food chains are also willing to change their menus to continue to gain and retain loyal customers. With each passing generation, fast food chains move into more homes and continue to impact lives. According to a study by Chicago-based Research International USA, more than half of the population eats fast food once a week and 20% of them eat quickly. food at least every other day. Most of them are men under the age of fifty. In addition, more than half of the guests were accompanied by family members, 29% of these guests were accompanied by children under 18 years old. Fast food chains target children and young adults by using cartoon characters and celebrities to influence their products. They also build play areas in their restaurant to encourage children to go into business and also provide toys with cartoon characters that they can relate to. Some chains have websites aimed at children and allow them to play games and interact with their products. These tactics aim to attract children to their restaurants, which contributes to the higher rate of customers under the age of 18. With...... middle of paper ......Annotated bibliography "Stress feeds the need for comfort foods". WebMD - Better information. Better health. Jennifer Warner, September 3, 2003. Web. February 15, 2010. http://www.webmd.com/balance/news/20030909/stress-comfort-food In the article, it explains how fast foods can react to human hormones and release stress, which can bring comfort and satisfaction. Also continue to eat comfort foods. "Study indicates fast food remains popular - Restaurant News - QSR Magazine." Fast-casual restaurant news and information - QSR Magazine. QSR Magazine, June 20, 2008. Web. February 17, 2010. http://www.qsrmagazine.com/articles/news/print.phtml?id=6789Half the population will eat fast food once a week. Fast food remains popular among all income groups, even in tough economic times. Fast food restaurants modify their menus to adapt to consumer demand.