Having higher quality standards can be costly due to the production process or labor these companies use is different, they focus more on quality over cost. Due to the change in consumer lifestyle, price is no longer the main focus, but quality is. Additionally, competing on quality is important for supply chain management because the attribute of competing on quality is product traceability (Sanders, 2012), which means the product is reliable. Unlike the cost standard, in which they offer the lowest price but the product may not be