1 IBFAN - INTERNATIONAL BABY FEEDING ACTION NETWORKIBFAN was founded on October 12, 1979 after the joint meeting of WHO and of UNICEF on infant and young child feeding. It contains 273 groups in 168 countries. IBFAN is an international network. The groups range from consumer organizations to health worker associations and mothers' support groups. There are also individual members. The International Child Feeding Action Network is made up of numerous public interest groups. IBFAN comprises 8 district offices. They are found in Africa, the Arab world, Europe, Oceania, Africa, Asia, Latin America, the Caribbean and North America. One of the most important axes of IBFAN is the implementation of the international CODE for the marketing of breast milk substitutes. Infant feeding safety is also important, as well as human rights, as is the Convention on the Rights of the Child. Other topics include infant feeding in emergencies and in the context of HIV, contaminants in baby foods, and sponsorship issues. 1.1 VISION OF IBFAN IBFAN's objective is to enable the best for children and mothers by promoting, protecting and supporting breastfeeding. Support means technical and planning support.1.2 MISSION IBFANIBFAN wishes to support governments and civil society in obtaining tools and information on breastfeeding support. It is important that governments know how to avoid the misleading propaganda that baby food companies make. IBFAN is a monitoring organization. The International CODE of Breastmilk Substitutes plays an important role due to conflicts of interest in global and international policies and programs.1.3 PRINCIPLESIBFAN has 7 principles:1. Across the world, infants and young children have the right to the highest possible standard of health2. Families and especially women and children...... middle of paper...... CODE directions. We must be independent from the baby food industry. 3.1 Qualifications of IBFANA employees All kinds of people, such as professionals and volunteers, can influence attitudes towards breastfeeding. All types of healthcare professionals also play notable roles as advocates, promoters and protectors of breastfeeding. The work of professionals should be based on scientific knowledge.3.2 My career in IBFANI once took place at the IBFAN conference in Riga in 2003. It was very useful to get information about marketing practices and CODE in different countries and how they respond to advertising and marketing within. milk substitutes. We must be aware of the power of marketing. As a head nurse and lactation consultant, I try to make sure my staff are aware of the CODE and know what is and is not allowed when counseling mothers and babies. families..