Problem StatementIn the contemporary world, all types of businesses are going digital. Manufacturers, retail stores, and restaurants, to name a few, are making unimaginable profit margins through the integration of modern technology into their marketing strategies. The entry of digital media and real-time marketing into the scene has resulted in a significant improvement in traditional methods of marketing and doing business. The distribution of information and media has been profoundly revolutionized. However, research on real-time marketing is limited, especially as it relates to the service sector. Digital media has proven to be very efficient in terms of the degree of reliability and speed of data transmission. This has led to a major improvement in the connectivity and communication of catering companies with their customers. In restaurants, there is a very close relationship between the attendants and the customer. With such an attributive aspect, good customer-producer relationships can be built comprehensively through digital media. This study will help to substantiate previous research works and also seek to unravel the mystery of the impact of marketing technology approaches on the discovery and progress of food and restaurant service businesses.BackgroundInternet is the largest marketing tool digital networking. The Internet offers a number of platforms for digital marketing. Many electronic communication tools provide access to the Internet. Personal computers, mobile phones, smartphones, tablets and various other electronic products provide access to the Internet. On the internet, platforms such as websites, emails, applications (classic and mobile) and social networks are essential for marketing (Hutley,...... middle of article...... current research (Belch & Belch, 2001). References Ashcroft, L. and Hoey, C. (January 15, 2001). Public Relations, Marketing and the Internet: Implications for Information Professionals, 22, 68-74. Belch, GE. and Belch, MA (. 2001). Social media as a business tool. Boston, Massachusetts: Irwin/McGraw-Hill. SolutionsJoint Research Center Technical Reports (2008) Computer Science: Study on the Use and Impact of Kotler, P. and Armstrong, G. (2005) Principles of Marketing Englewood Cliffs, NJ: Prentice Tamburrini, G. and Zhang, W. (2014) Entrepreneurship in times of crisis: Services outsourcing through franchise agreements in the Italian restaurant industry Journal of Food service Business Research.., 17(1), 28-47.