The relationship between the supplier and the seller should be symbiotic, as each party will benefit from this type of relationship. A customer with a high level of trust is a customer who normally increases their purchases. Likewise, a successful supplier has the resources and commitment to produce a product of quality and value for the customer. Both companies win when they create and maintain a climate of cooperation and trust. 9. Marketing Process Under the concept of marketing, every business must find a way to think about the unmet needs of customers and therefore bring products to the market that will satisfy these needs. 10. The process of achieving this can be modeled as a sequence of steps: • The situation is analyzed for opportunities. • The strategy is formulated for a value proposition. • Tactical decisions are made. • The plan is implemented. • Results are