First of all, it is a chance for a company to expand its current market. Due to the world's huge population, advertising products and services overseas can create and attract a larger number of consumers while increasing profits (Bradley, n.d.). Another benefit brought by international marketing is that businesses can minimize their operating costs (Bradley, n.d.). For example, lower costs such as labor cost and advertising fees, or even taxes in some host countries, are boons for companies that want to target the international market. As a result, costs are minimized while profits are maximized as much as possible. Furthermore, having access to appropriate human resources in foreign countries, such as human skills and knowledge, can be a motivation for companies to globalize. Last but not least, international marketing can help build a brand's reputation (Bradley, n.d.). There is evidence that a brand's products available in multiple markets are perceived to be of superior quality and service than those sold locally (Bradley, n.d.). For example, cars and mobile phones such as Toyota, Honda, Apple and Samsung, available worldwide, are more likely to attract more consumers than local products. Thanks to the development of advanced technologies that enable the connection between businesses and consumers, and access to resources such as human and natural resources, the way of doing business abroad, especially marketing, will continue unabated. no doubt to develop in the near future. Additionally, international marketing can improve business efficiency and help discover and exploit growth opportunities (Bradley, n.d.). Since McDonald's management recognized the opportunities in international marketing, it has expanded its operations to 36,258 restaurants in 119 countries and employed 420,000 people (Neate, 2015). So huge