Beyoncé first debuted the single during the 2016 Super Bowl Halftime Show live in front of over a million people. Introducing the secret song on such a scale is an explosive method of informing its target market of new developments within the brand. The training promotes and publicizes the cause of the black lives matter; Hurricane Katrina survivors and feminism. Elle magazine says that "Beyoncé has declared herself an artist willing to use her power to provoke difficult but necessary conversations about the most fraught topics in American life." Dressed in black leather reminiscent of the Black Panther party of the 70s, Beyoncé and her dancers had the biggest platform available for a political agenda. A few days later, Beyoncé released the video for Formation. The video served as a reminder of the pop start's stance to her fans and critics. This video is a free presentation of ideas considered controversial and little discussed in society. The promotion's ability to influence the masses depends on the source. Beyoncé is a trusted source among her legions of