During this ceremony, the hozho is represented in several ways. A particularly important means is that of the woman chosen to lead the Kinaalda ceremony. This woman is considered the ideal Navajo woman: physically strong, active, talented in her profession and leader of her family. She generates inner strength and beauty, and those who know her see it. She actively creates beauty instead of relying on her physical appearance to be respected and admired. It is for this reason that she is chosen to lead girls towards femininity. The woman is a constant element of the hozho in Navajo culture. It testifies to the fact that the Navajo people value a different type of “beauty” than that of popular Western peoples..