Media Objectification of WomenObjectification of women is commonly used to refer to the presentation of women in the media as an object. Women's bodies are commonly used as objects to sell various products. In some images, women are presented as vulnerable and easily controlled, particularly in advertisements where they show revealing clothing and take on submissive roles. These images are also found in music videos, where the focus is only on a particular part of the body. The lyrics of certain songs also promote this objectification. “In many magazine advertisements, women are often seen as objects rather than human beings. Instead of focusing on the woman as a whole, many advertisements focus only on one part of her body. » (Objectification of women). Often the focus is on a leg, a neck, a headless torso, etc. A Guess Eyewear advertisement features a man's head resting on a woman's torso. If her breasts are visible, her head is not. Skyy Vodka continually uses women's legs in its advertisements. A two-page ad for Lily of France not only focuses on a headless torso, but compares breasts to loudspeakers. Women's bodies are used as desirable objects to draw attention to the product. This is happening in increasingly ridiculous ways. An ad for Visa found in several teen magazines shows only a woman's stomach. A naked woman, her face hidden, holds a Palm Pilot. The text says: "Simply Palm". About-Face (an organization that fights negative and distorted images of women) features commentary on this particular ad. "Simply gratuitous use of a naked female body to sell a high-end electronic gadget to a gullible (mostly male) public. Esquire magazine featured a naked Ital on its February 2001 cover...... middle of paper...... phy triggers the self-destructive quest for perfection. Student Advantage. 1998Bonzo, Amanda. "Objectification of Women Stems from Media Images." body image satisfaction in women." (PhD dissertation, California Institute of Integral Studies, 1997.) Dissertation Abstracts International 1997Journal of Personality and Social Psychology Vol. 75, No. 1, 269-284Mtv News Now. : “When Sex Goes Pop: Not So Innocent” Viacom International Inc. 2000. Avner, Judith A. New York Governor's Task Force on Sexual Harassment: Building Consensus for Change. women. "Sexual objectification of women" Letter of awareness of psychoheresy, V7N2, March-April 1999Zarchikov, Rebecca, "Show me, don't tell me."