EXECUTIVE SUMMARYToday, companies create new products because they differentiate themselves from their competitors. After that, it could be seen that the technology is developing rapidly. Some businesses will be attractive to people. More attractive means ore customers. Every company has a different strategy. This mission will explain Samsung's innovations. INTRODUCTION The aim of this assignment is to illustrate the innovations of Samsung company such as mobile phones, LCD TVs which have been discovered in different outlets and to find out an analysis on how Samsung has been a very popular company in its market. Furthermore, it will explain the value chain analysis of Samsung. The global communications sector has shown differences in recent years. Wireless communication is considered a no-brainer for telecommunications providers. As a result, demand for Samsung's innovations will increase. The Samsung company is successful in this area. In addition, the goal of this mission is to focus on Samsung's innovations. Additionally:• Samsung Innovations Approaches to Product and Price• Future Expectations of Samsung InnovationsHISTORY OF SAMSUNGSamsung does not involve electronics. He creates the other products. This is why Samsung is different from other electronics companies. Samsung was discovered by Byun Chull Lee in 1938. He established a trading export company in Korea. He sold fish, fruits and vegetables in China. After 10 years, Samsung held flour mill and confectionery meetings. Samsung began to expand into other industries such as media, chemicals, finance and shipbuilding from 1958. Samsung Electronics was established in 1969. This company was p...... at middle of article ......e on strategic planning tools and techniques in Saudi Arabia: an empirical study, International Journal of Management, Vol. 22, no. 3, p. 376-395.FIGURE 1 AVAILABLE ONLINE[http://www.xbitlabs.com/images/news/2007-07/cell_phone_mkt_share_graph.png, date of consultation 01/24/2010]BIBLIOGRAPHYMarcouse I(2006)AZ business Studies handbook 3e edition Hoddoan Stoughdon Publisher. About Samsung (available online[http://www.samsung.com/uk/aboutsamsung/index.html, accessed 23.01.2010]Pearson, G. (1999), Strategy in Action, Prentice Hall Financial TimesPorter, ME (1985), Competitive Advantage: Creating and Sustaining Superior Performance, New York: Free Press #Ghamdi, SM Al (2005), The Use of Strategic Planning Tools and Techniques in Saudi Arabia: an empirical study, International Journal of Management, Vol , No.. 3