Objective: 1. Identify the different dimensions of experiential value of travel website2. To assess customer perception of the experiential value of “do my trip” travel websites Hypothesis: 1. Playfulness has a positive impact on customers' perceived value of the travel site.2. Aesthetics has a positive impact on the customer's perceived value of the travel site3. CROI has a positive impact on the value perceived by customers towards the travel site4. Service excellence has a positive impact on customer perceived value towards the travel websiteResearch Methodology: The research design is descriptive in nature for the study. The sampling technique used for the study is simple random sampling. A group of respondents was selected by mere chance, then the questionnaire was distributed and the responses were collected to avoid any bias in the research. Primary data collection survey method using a combination of interview and questionnaire adopted for primary data collection through field survey. Secondary data collected from books, journals, newspapers and websites. Instrument: A structured questionnaire was used for this research. The questionnaire consists of two sections, the first section includes demographic questions and the second includes the factors to measure the perceived value of the Make my trip travel website. A total of 150 responses were collected and had no missing data. Statistical tools: This research was analyzed by exploratory factor analysis using SPSS 20.0 software. Analysis and interpretation of data. 44 47 3145-54 8 5...... middle of document ......m Research Institute working paper. 2008: 2 Oztersund, Isvicre. Mathwick, C., Malhotra, N. and Rigdon, E. (2001), “Experiential value: conceptualization, measurement and application in catalog and Internet shopping”, in Retailing, Vol. 77, pp .39-56.Miao-Que, L. and Yi-Fang, C. (2010).The influence of store environment on perceived experiential value and behavioral intention, 15(2) .Schmitt, BH (. 1999) Experiential Marketing: How to Get Customers to Feel, Feel, Think, Act and Identify with Your Business and Brands Free Press, N.YPine II, BJ, Gilmore, JH (1999) The experience economy: work is a theater and a business. a stage: goods and services are no longer enough. Harvard Business SchoolPress, BostonWebsites: http://www.digitalstrategyconsulting.com/india/ http://en.wikipedia.org/wiki/Makemytriphttp://www.makemytrip.com