Question 2: Diana Nelson understood the dynamics of the toy industry when she took over Kazoo & Company in 1998. Kazoo established strong points of differentiation between itself and its competitors much larger, which has been at the heart of Kazoo's business plan from the start. In addition to offering different products than its competitors, Kazoo distinguishes itself from Walmart, Toys "R" Us and other major toy retailers in several ways. The company's specialty is the sale of educational and non-violent toys, intended for children aged 12 and up. In fact, Kazoo's focus on selling toys that meet this criteria has earned it a loyal following, meaning it has provided children with another, easier way to learn and is able to activate the children's brain waves to learn quickly and provide an excellent experience. support for educational institutions. Even the company focuses intently on customer service, from free gift wrapping to free parking. So, whether it's a crying baby or a customer who can't find an item in the store, the company works hard to keep its customers happy. in all ways