The market researcher must remain involved during the entire process and is responsible for creating the research project. In addition to the researcher, a number of resources, such as people and equipment, may also be required to complete the data collection. Notwithstanding the time required to conduct the research, which is generally longer than that of secondary data. In cases where feedback data is collected, the target audience results may be inaccurate. This can range from consumer bias to refusal to disclose certain information. Therefore, there is a high chance that the comments given will not be