Advertising is never a new concept to the people who make up society. Most people have opened their eyes to advertising presented as a tool for commercial and economic purposes. If we look back, well beyond modern times, we can already trace the emergence of advertising. Advertising can never be considered recent. It happened before people even realized it. Even in the Old World, advertising existed. The behavior of wine sellers, including giving away samples on the street, and even the way talented actors paraded down the street to entice people to go to the theater in the past are some of the earliest forms of advertising (O 'Barr, 2010). There is no doubt that advertising has evolved over time. The sudden success and emergence of media stimulated the rapid evolution of advertising, resulting in the birth of media advertising. The state of our society is such that almost everything is accessible. With the support of different forms of media, advertising has never been easier. We mentioned above the existence of different types of media when it comes to the field of advertising. By 1729, print advertising was making its way around the world. The Philadelphia Gazette, founded by Benjamin Franklin, was one of the first printed publications in history. It already offered promotional services ranging from products to human slaves. Print advertising has managed to dominate the advertising arena, but the birth of other forms of media advertising is unstoppable. Radio advertising emerged in the 1900s and television advertising took over with the advent of black and white television in the 1940s (Reed, 2012). Recently, the Internet has entered the world of advertising. Nowadays people enjoy full access to the mentioned media trigger...... middle of paper ...... reputation rate. Prweek (United States), 15(4), 11. Raithel, S. and Schwaiger, M. (2013). THE DIFFERENTIAL IMPACTS OF ADVERTISING MEDIA ON CONSUMERS AND INVESTORS. Proceedings of the AMA Summer Educators Conference, 24148-149. Cohen, B. (2008). Stop playing Russian roulette with your advertising. International Professional Performance Magazine, 16(1), 15. Papazian, E. (2006). WHY MOST INTERMEDIA ADVERTISING IMPACT STUDIES HAVE NO IMPACT. Min's B2B, 9(44), 4. Havlena, W., Cardarelli, R. and De Montigny, M. (2007). Quantifying the isolated and synergistic effects of exposure frequency for television, print, and Internet advertising. Journal Of Advertising Research, 47(3), 215-221.Miranda, G. (1987). Advertisement. Metro Manila, Philippines: Calero Press. Shan, S., Mao, Z., Zhou, R., Liu, Z., and Wu, F. (2013). Streaming multimedia advertising: an empirical study. Systems Research and Behavioral Sciences.