Part I: Defining My AudienceMy reader will need to know what is being proposed and how this idea will benefit their business. Sunny Acres will see how adding a paintball arena will increase its customer base, thereby increasing its profits. My reader will need to know what type of space is required, what the rules of the game are, and if additional insurance is required. My reader has an idea of ​​how paintball works. I want to make sure Sunny Acres clearly understands how the game is played, so I will inform them of the rules in great detail. This information will be attached to my document so that the reader does not have to read it in its entirety if they decide not to. I will also let the reader know what equipment is needed for the game itself, what equipment we will rent, and any services we will provide to our players. Sonny Acres will need to know how long a game takes and how many people will be able to participate in the game at any given time. How many participants at a given time will make it possible to calculate the income that this game will bring in? I will also need to make Sunny Acres aware that we will need space to store our equipment and merchandise. Sonny Acers will also need to know how he plans to pay them. We will rent this area to them; plus we will give them a percentage of our profits. I think one of the main points to emphasize to my reader is how our paintball customers will want to purchase the services of Sonny Ares. For example, paintball patrons can work up an appetite; Sunny Acres has many food and beverage options that will increase sales due to the arena being part of their park. Additionally, I would anticipate from time to time the need to determine exactly how much space will be needed, both on the ground and overhead for the net, ensuring that there is clearance for power lines. or anything else that could disrupt the net. I will need to determine where the entrance is and where the equipment can be kept. I will need to check with the city to make sure this type of business is following what is allowed in that city, making sure no laws are being broken. With this proposal, I must assure the reader that this is a safe enterprise. By posting appropriate safety regulations and requiring waivers to be used with all paintball patrons. This area must be taken seriously and addressed thoroughly. I will need to contact the insurance company and find out what information needs to be released to the public to make sure both companies are covered if something goes wrong..