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  • Essay / What cultural issues has Walmart faced in some of the...

    GermanyIn Germany, Walmart has suffered from cross-cultural integration issues; the idea of ​​a single solution was seriously flawed. The problems encountered can be classified into three parts. First, the question of management; Walmart employed a non-German manager who did not understand the consumer habits and expectations of the German people; it was similar with the case of Silvio Napoli in the Schindler India case study. American management made very critical decisions that did not reflect the cultural context of the German people in terms of consumer habits and expectations; Germans are known for being efficient when it comes to purchasing practices. Management's implementation of bagging for customers: bagging for customers made purchases take longer and the Germans did not like the fact that foreigners were doing the packing (they preferred to spend less time in the store) . Likewise, the idea of ​​smiling at customers did not suit the German people either; German staff, not accustomed to the culture of smiling, were insincere, coupled with the fact that German buyers considered the gesture intrusive (in Germany, it is not normal to smile at strangers) . Second, Walmart failed to take into account Germany's cultural attitudes; the union is very important for the well-being of workers, while in the United States it is known that Walmart staff do not belong to any union (German companies maintain close ties with their unions). By taking an anti-union stance, Walmart created poor employee relations that led to the loss of critical quality personnel in Germany; Even worse than the damage caused to its relations with its employees was the dissemination of this negative image through the media to German society and therefore to German consumers.L...... middle of paper ..... .ice in the United States; in Japan, it gave Walmart a negative image; Japanese culture fosters the idea of ​​staff dismissal and has therefore not been well received by Japanese society and consumers. Likewise, Japanese consumers being health conscious and the need for Walmart to improve its profit margins by removing middlemen between producers and retailers; the idea of ​​prepackaged foods (referring to meat practices) did not sit well with the expectations of Japanese consumers who preferred their meat supply to be freshly produced. Finally, Walmart operated in department stores (retail store format concept). what was new in the Japanese context; Japanese shoppers were accustomed to the idea of ​​small, specialty stores. This conflict of expectations has created a barrier to most Japanese shoppers frequenting Walmart stores..