In 1920, Ingvar Kamprad started selling matches to his neighbors. He found that buying matches in bulk was cheaper, so he resold them at a low value while making a large profit. From matches it grew to offer Christmas decorations and stationery. Given his positive attitude and smart business planning from matches and stationery, he became a furniture store. “The name IKEA is formed from the founder's initials (IK) plus the first letters of Elmtaryd (E) and Agunnaryd (A), the farm and village where he grew up” (“IKEA”, 2011). IKEA launched its first catalog in 1951, the founder of IKEA saw the opportunity to promote its products using the catalog. The purpose of this essay is to examine how IKEA became a global furniture store. The essay covers the three main elements that make a great company, such as the value of the company, the way it runs the business and also the relationships with customers. Company values ​​are at the core and also guidelines on work attitude in order to achieve this vision. Values ​​are behaviors that will never change, no matter how much the company changes. Leadershi...