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  • Essay / Black Cow Cafe Case Study - 1231

    The building itself is very welcoming and picturesque. From the outside it looks like a simple 'nothing' restaurant, but once you enter you are greeted by the overall warmth of the atmosphere and calming decor. Its walls are wallpapered to give it a more "southern" appeal and they are covered in vintage paintings and photos of the old town. This gives it a very family environment by integrating an old-school style. In a chic restaurant, the decoration and ambiance are the first thing you notice. Therefore, setting an appropriate environment and tone for the entire restaurant can encourage or even manipulate the overall diner experience. Black Cow Cafe uses this concept to attract the customer through the physical appeal of the cafe itself. The tone of the cafe gives the customer a very calming and comfortable feeling thanks to the warmth of the colors of the interior of the building. Different mixes of brown and beige give it a very “southern” atmosphere. The table layout of the cafe is also very comfortable with a variety of chairs and sofas again giving a very relaxed feel to the atmosphere. The Black Cow Café makes its customers feel at home. Not only does the environment create a very welcoming atmosphere, but the employees are always in the mood to liven up the whole experience. As soon as you enter the restaurant you are greeted with a very cheerful welcome. Black Cow Cafe has a very attractive layout of its restaurant and makes the diner feel extremely welcome and