In the hotel industry with a certain service, satisfying the needs of customers. It was different and that includes different customers as well. It is based on Maslow's theories. This divides people's different needs from basic needs to higher demands. In the hospitality sector, there are a variety of services that reflect the level of customer needs. In each hotel there is a wide variety of structures and designs. In order to meet customer needs. This will include security and convenience for customers. The main goal of every person is a basic need: to stay and sleep. But there will be an increase in the level of demand. Some people want to stay for activities such as staying at exclusive resorts. Some people want to come for business trips. And their position in society as an individual, their desire to stay differently in a type of room. To satisfy the customer. Depending on the type of room, the structure of the room and the designation of the room. Firstly, the room type is a single room for single people, it has one queen size bed or two double beds and sometimes there is more than one person. With both guests in the room or in a double room in some cases, the hotel will offer a single or loop occupancy rate. Then the room types for meeting guests, three were triple occupancy, and if there are four people or families need to be warm and comfortable, they will be quadruple occupancy. Additionally, the room configuration is different in the rooms of a particular hotel. To perform room configurations to increase room benefits or revenue while respecting guest needs. This could involve Maslow's theory. The ability to increase the configuration of the well, called an upgrade. It has become trendy to refer to the stand...... middle of paper ......y for the room configuration made to increase the advantages or needs of each individual by Maslow's theory. In the hospitality industry, there are a variety of services that reflect the level of customer needs. The type of room inside the hotel more or less depends on the arrival rate of the guests. Additionally, room rates will continue to be luxury standard or higher based on guest loyalty. The configuration to improve the service more than the standard room configuration has been defined, combined with large rooms and facilities, more than the standard and enhanced to include more services. However, the combination of room type, configuration, and designation come together to create room preferences and better guest retention. In most hotels, add and modify options or opportunities for each guest and send them to the hotel industry has continued to succeed..