Customers with a loyalty card will also receive a special rate for their purchases. Paola Amador will also offer a bundle of products at a special price. Couple's swimsuits are part of the bundles. Since 70% of sales channels come from department stores and local retailers, the company will offer them special prices to put products in the aisles. 5.3. PlaceThe men's swimwear product will be distributed to 10 local retailers and department stores in Mexico. The product is also available on the company's online store. It is expected that the sales volume of these channels will account for 70% of total sales. This is because Mexicans generally go to department stores to shop, not a particular independent store. They prefer to have a one-stop shop. By having our products present in these department stores, it gives the company a high customer contact rate. With the success of Paola Amador's women's swimsuits, department store partners are demanding more swimsuits from designers. This is a good opportunity to offer a new range of men's swimwear products. The ordering and logistics model of women's swimwear will be applied to this new men's swimsuit. The order will take place months before the product is shipped and delivered. Usually the product is ordered in winter for spring