What captures people's attention when they see an advert, advertisement or poster? Is it the colors, a captivating phrase or the people depicted? Although these are some of the elements often used in advertising, we can dig deeper and analyze the types of appeals used to attract attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos and ethos. Pathos appeals to emotions, logos appeals to logic or reason, and ethos appeals to character or credibility. Each call can support the promoted message. For example, to raise awareness that breast cancer can affect even young women, thefaceofbreastcancer.com printed a poster depicting the faces of fifty different women, all under the age of 41, who have been diagnosed with breast cancer. The words "Your sister", "You", "Your friend" are highlighted sporadically throughout the poster. The phrase “Do you have a lump or pain?” Whatever your age, CHECK IT NOW! » is also highlighted among all women ...