In 1932, newly elected President Franklin Roosevelt captured America's attention when he took office. As people rallied behind him to support his solution to the Depression, known as the “New Deal.” Roosevelt was for the people and that's why he was elected. Roosevelt acted with urgency and diligence during his presidency. The New Deal was a program designed to help bring America out of the Depression and help the stock market recover. The speed with which the New Deal was developed and implemented was incredible. When Roosevelt took office, America's banking and credit system was at a critical stage.