Keeping in mind the end goal of achieving all the goals stated in this thesis, essential exploration is vital. The procedure will represent the chosen systems adopted to conduct the essential examination. It will give a vocation to the examination of the chosen strategy and evaluate the chosen approach with regard to preferences, obstacles and limitations.3.2 Selection of research method: The method of exploration strategies can be isolated into quantitative and qualitative methodologies. Quantitative exploration arises from the system of investigation used in the physical sciences. This mining methodology is an effective targeted and formal procedure using digital information discovery; it describes, tests and examines the circumstances and connections between the final results using a deductive procedure of learning achievement. Quantitative examination is an exploratory procedure that seeks to quantify information and regularly applies some type of measurable investigation. Generally, information is collected using a planned setup of surveys in the form of an organized survey study merging primarily close surveys with defined reactions. There are different vehicles used to collect quantitative data, but the best known are street or telephone meetings. Qualitative exploration is particularly concerned with the accumulation of in-depth data through a procedure of asking questions to see how individuals feel and why they feel the way they do. In-depth meetings, central assembly speeches and member perception are normal strategies used to collect qualitative data. Qualitative review strategies typically include small specimens, which attempt to evoke expressive data about...... middle of article ......nce in this section of the dissertation. The use of the survey as an examination instrument and the combination of quantitative and qualitative exploration strategies will address the points of the study. The following section presents the exploration findings and gives an analysis of the results. Works Cited Belson, A. (2000), Validity in Survey Research, Gower Publishing Company. Bruce, I. (2004), Questionnaire Design: How to Plan, Structure and Write Survey Materials for Effective Market Research , Kogan Page. Charoenruk, D. (2007), “Communication Research Methodologies: Qualitative and Quantitative Methodology”, (online), University of the Thai Chamber of Commerce. Accessed May 8, 2008, from: ( Accessed 05/08/08). Cohan, L., (2009), Research Methods in Education, Routledge.