The visual copy is an advertisement encouraging the reader to donate blood. It was compiled by the Australian Red Cross Blood Service. The aim of this advertisement is to inform and persuade the intended audience of healthy Australians aged over 18 years to help save lives through blood donation. This advertising could be found in pharmacies, liquor stores, medical centers, hospitals, blood donation centers and health magazines. This is because the ad is about blood donation while also contributing to the theme of alcohol consumption, as it makes the ad less formal and more accessible to the intended audience. The visual and linguistic features of this print advertisement are intended to have a personal impact on the reader and encourage them to donate blood. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The composer of this advertisement aimed to intrigue the reader with various visual features to persuade them to think about the impact they would have on others if they donated. blood. In this advertisement, the composer used layout, salience, logos, colors, vectors, reading path and symbols. The advertisement is on a blank white background with a single image of a clear beer glass with text covering the glass. The arrangement and silence of the glass shows that it is the most important thing on the page. Since the glass is in the middle and is so large, readers' eyes are immediately drawn to it compared to the small text at the bottom of the ad. The text that surrounds the front of the glass begins with a large red font in capital letters and continues down the bottom of the glass with black text with important words highlighted in red. Since the first words of the text are so large and brightly colored, the reader's eye is immediately caught and drawn to the advertisement and the text in the glass. In the lower right corner, the logo and name of the Australian Red Cross Blood Service stand out and inform the reader who is behind the advert. Color is very limited in this ad, making the red text on the glass more noticeable. The Australian Red Cross Blood Service logo stands out at the bottom of the ad as it is also in red. The color red in this advertisement represents blood, power and strength. The color is also intense, bright, bold and attention-grabbing. As most of the advertising is in black and white, it is clear that the intensity of the red text and logo is meant to attract and capture our attention and show their importance. The empty beer glass is used as a vector in this advertisement. The edges of the glass accentuate the text in the glass and allow our eyes to easily follow the text. The clear reading path also helps the reader view the information much more simply and allows their eyes to move through the information naturally. Symbols such as the small glass of beer in the lower left corner remind the reader how many lives a pint of blood can save. The composer of the ad used various linguistic features to play on readers' emotions and convince them to donate blood. These linguistic features include second person point of view, rhetorical questions, statistics, modal words, informational words, warnings, informal language, and jargon. The ad composer uses 2nd person to make the reader feel more personally connected to the ad and the.