The term intellectual capital could be described as the capital or set of resources that determine the competitiveness and value of an organization. In other words, intellectual capital could be described as the knowledge or property of a business that can be used for useful purposes for the business, such as making money, increasing its market base, etc. Intellectual capital includes the knowledge and skills developed by the organization for business purposes. manufacture particular goods or services or the skills of employees whose knowledge is essential to the continued success of the company (Brooking, 1996). Some examples of intellectual capital are brand image, goodwill, employee experience, trademarks, patents, etc. To prepare the paper on the intellectual, the selected organization is Wal-Mart. Wal-Mart stores enjoy a prime position around the world due to the lower prices of their products and services. Goodwill is the measure of Wal-Mart's intellectual capital that helps increase the organization's customer base and market base. Most of the customers like the company's products and services because of their low-cost services. Use of Goodwill in Different Business Areas Wal-Mart management uses goodwill as intellectual capital in its different business areas such as services, products, processes, strategies, etc. The company has a reputation due to its lower costs, social responsibilities, customer satisfaction, involvement of quality and health aspects in the production of goods and services, etc. Here are the examples of different areas using goodwill intellectual capital - Strategy - In order to improve the company's reputation in the eyes of consumers, Wal-Mart's management considers its goodwill...... middle of paper. .....2010, from http://www.apicsterragrande.org/Wal-Mart%20Sustainability.pdfMarr, B. (2005). Perspectives on intellectual capital. Butterworth-HeinemannNikolai, LA, Bazley, JD, & Jones, JP (2009). Intermediate Accounting (11th ed.). Cengage Learning. Pavri, Z. (nd). Valorization of intellectual property assets. Retrieved March 16, 2010 from http://www.sristi.org/material/11.1valuation%20%20of%20intellectual%20property%20assets.pdfStalk, G, Evans, P. & Shulman, LE (1992). Competing on capabilities: the new rules of business strategy. Harvard Business Review. The strange case of Wal-Mart. (2009). Retrieved March 16, 2010 from http://web.ebscohost.com/ehost/pdf?vid=1&hid=108&sid=0de9fbb3-780a-486b-99e2-89b482db46cd%40sessionmgr113Wolf, A. (2010). Sam's Club to CE Demo; Wal-Mart is reorganizing. Twice; This week in consumer electronics 25 (4). 18.