J.Crew also offers a variety of ways to communicate with customers, including email, live online chat service, 24-hour customer support via telephone , fax and mail. According to the Computer World website, J Crew's current CRM manager Dave Towers has made great strides in developing programs such as email management to respond to customer emails more effectively. It also worked to help the web designer track customer clicks so that the next time they visit the web page, the products you are historically interested in are presented. All these CRM advancements will help J Crew and its website remain among the favorites