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  • Essay / Media and mass media - 3274

    Information is the main activity by which a large part of the journalistic (and therefore media) occupation is defined (Mcquail 2010). Its primary objective, Bagdikian quips, “is to serve the general good by informing the people and allowing them to make a judgment on the issue of the moment.” The power, content and reach of information in today's world are almost incalculable due to globalization and advancements in communication technologies. However, in the 1960s, a widespread accusation was made against news journalism led by the New World Information and Communication Order (NWICO), which focused on the unequal balance in the representation of nations in global coverage and reporting. Western or "First World" states were being accused by smaller, less developed "Third World" nations of media monopoly and imbalance resulting in a one-way flow of information from "top to bottom". Developing states argued that the two countries were at different ends of the spectrum, pointing out that the first world's high degree of industrialization, its well-developed media systems, its colonialism, its expansion of markets as well as its regulatory freedoms allowed them to exert considerable pressure. influence on the development of mass media institutions and practices in much of the world” (Reeves an). Nevertheless, both sides agreed that the media could be harnessed as a tool to promote economic growth and “act as an agent of third world development” (Thussu yer). Servaes and Thomas (2006) argue that the information and communication industries have experienced a real economic boom and that, like industrialized countries, they could contribute to the national development of third world countries: “The information has market value; values ​​that can be a significant factor in extracting even the middle of paper ......o important developments from even the most specialized activities. For this, the profession of journalist specializes. The journalist becomes subject to the obligation to respect and observe the intellectual disciplines and the organized body of knowledge possessed by the specialist in any field.” Development journalism particularly benefits from specialized training because it is proportional to the outcome. According to Shah (1990), “journalists who receive special training on issues such as rural development, health, population and social issues tend to cover a high proportion of stories dealing with these issues. and, as such, will enhance the level of development information reported..