After the CEO's apology video was uploaded to Youtube, the number of positive comments outnumbered the negative comments. Most comments on Malaysian social media platforms are neutral and pray for the passengers of flight MH370. RQ3: What are the dominant visual images on the social media platforms of Domino's Pizza and the Malaysian airline during the crisis and how do the images of Domino's Pizza and the Malaysian airline social media platform influence perception customers? Domino's mainly shows images of pizza. , employees and clean kitchen, which can help the company regain customer credibility. On the Malaysian airline's Facebook and Twitter pages, the company mainly posts photos on blue skies and texts on gray and black backgrounds. But the company has not released any useful information about the rescue operations, which could confuse people.