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  • Essay / Microprocessor Case Analysis - 706

    The overall microprocessor market for 2012 was worth $56.5 billion. Forecasts predict that microprocessor sales will increase 10% for 2013 to $62 billion. Intel still holds first place with 65.3% of the overall market. microprocessor market. (2012) 1st in the market Intel (65.3%) 2nd in the market Qualcomm (9.4%) 3rd in the market Samsung (8.2%) 4th in the market AMD (6.4% )5th in the market  Freescale(1.9%)6th in the market NVIDIA(1.4%)Other small players are also present in the market. Microprocessor manufacturers may have different business models and revenue streams. These can be classified mainly into: - Manufacturing and sales of embedded devices (processors) Licensing of architecture and design foundry and back-end processes (assembly, testing and packaging) Embedded systems product design. Industry players like Intel, ARM, AMD, Qualcomm, etc. differ in how they adopt a business model or revenue stream. Some players also manufacture low-end processors for specific purposes like Freescale, Nvidia, etc., some players manufacture or license system architecture for embedded systems like ARM, Texas Instruments, while some players manufacture general purpose microprocessors like Intel and AMD.ARM do not make processor hardware. Instead, ARM creates licensed microprocessor designs for our customers, who integrate them into System-on-Chip (SoC) devices. To ensure interoperability and provide a common programmer model between different implementations, ARM defines architecture specifications that define how ARM products should work. Additionally, some partners allow the right to implement their own ARM processors according to the architecture specifications. This leads to a hierarchical division in...... middle of paper ......where to place the "Intel inside" logo in their advertising and other marketing materials. The name "Intel Inside" has become the first trademark in the electrical component industry. This campaign focused the entire organization around the brand and created a very effective advertising campaign. The Intel Inside campaign aimed to "educate both retailers and consumers about the value of Intel microprocessors and explain the differences between microprocessors." " - without the technical jargon. VMI (Vendor-managedinventory) hubs located near large customers allow better inventory management and faster shipping of products. The emerging players in the sector are: Qualcomm and Samsung. These are the players emerging players in mobile phones, tablet processors Apart from these, there are also other small-scale emerging players...