"The average outlet shopper spends more than two hours in a mall (60% more than in regional malls) , and the average spend per outlet visit per shopper is 79% higher than at regional malls” (Couglan and Soberman, 6-7). BC, when it was known as the barter system, introduced by the Guzman 2 tribes of Mesopotamia, then adopted by the Phoenicians Money had not yet been invented to allow people to exchange goods. When money was invented, bartering gradually expanded into retailing (Anderson, 1). Factory outlets then began selling to non-employees as well. In 1936, Anderson Little (a men's clothing manufacturer) opened, being the first outlet stores located away from the workplace. primary retail stores. This outlet store catered to anyone looking to purchase products at a discount (Couglan and Soberman, 4). In today's modern era, factory outlets now use the concept of getting excess products at a discounted price, at the expense of customers. Customers shop at outlet stores because they are known as a way to save money. Outlet stores use retail prices for some of their merchandise, fully aware that customers shop at these outlets to get discounted prices, not retail prices. It is better to shop at retail stores than outlet stores because of the store's location, the quality of their merchandise, and their consistency in keeping up with trends. Retail stores are better than outlet stores for shopping because of the location of the store. Theo Estes...... middle of paper......14.Anderson, Kelly. “History of the barter system: the past and the present.” History of the barter system The past and the present. Np, and Web. April 16, 2014. Couglan, Anne T. and David A. Soberman. "A Survey of Shopping Mall Retailing: Past, Present and Future | INSEAD Research." A survey of shopping center retail: past, present and future | INSEAD Research. Np, April 2004. Web. April 17, 2014. “Point of Sale Location.” The difference in product quality between factory outlets and retail stores. Np, and Web. April 4, 2014. Straight, Michelle. “Outlet versus retail.” » Small business. Np, and Web. March 3, 2014.Wikiel, Yolanda. “Where can I get a better deal: at an outlet or from a discount retailer?” Very simple. NP, 2013. Web. March 3, 2014. “Organize your retail spaces to encourage purchasing. » Firmology. Np, October 1, 2013. Web. April 25, 2014. “Retail Locations.” NP, 2008. Web. April 2. 2014.