Internal strengths and weaknesses• Strengths-Brands addressing varied customer segments. Carnival caters to all lifestyles and locations and has 1.4 times the ship capacity of its nearest competitor. They have a lot of ships, so they may have several in different ports to cater to different destinations. Carnival is a well-known brand and promotes good value for money. • Weakness – Decline in profits affecting margins. With the increasing costs of operating, maintaining and protecting ships, passengers and the environment, this significantly reduces the bottom line.Strengths• Brands catering to varied customer segmentsCarnival has a portfolio of widely recognized cruise brands. The Company's brand portfolio includes: Carnival Cruise Lines, Princess Cruises, Holland America Line, Costa Cruises, P&O cruises (UK), AIDA Cruises, Cunard Line, P&O Cruises Australia, Seabourn Cruise Line and ibero Cruises (phx. corporate-ir. net ). These brands appeal to diverse people with different lifestyles and budgets. They also target different cultures and demographics, while taking into account people's diverse entertainment and vacation preferences. This move helps Carnival expand its markets and strengthen its position in the sector. • Significant presence in various geographies helping to mitigate dependency riskCarnival, thanks to its broad portfolio of cruise brands and its fleet of 100 ships, s addresses its customers all over the world. The company targets its largest market, North America, with four brands: Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn (.phx.corporate-ir.net). In the United Kingdom, the company offers its Carnival Corporation & plc. Germany is one of the fastest growing markets in Europe. Costa Cruises offers its services in the South ...... middle of paper ......ation & plc. (2011). SWOT Analysis of Carnival Corporation, 1-8.• Johnson & Weaver, L. (3). Shareholder rights law firm Johnson & Weaver, LLP announces investigation into Carnival Corporation. Business Wire (English).• http://www.carnival.com/?cid=Psearch_A_B_835349&SE=Bing&KW=carnival_cruise_lines&CM=Carnival_Branded-high_Volume_-_Exact&AG=Carnival_General• PR, Newswire. "CARNIVAL PLC - Carnival Corp & plc announces its financial impact in 2013." PR Newswire UK Disclose February 13, 2013: Regional business news. Internet. May 7, 2014.• PR, Newswire. "Carnival Corporation & plc reports financial impact of travel disruptions during first half of fiscal 2013." PR Newswire United States February 13, 2013: Newspaper Source Plus. Internet. May 7, 2014.• Palmeri, Christopher and Margaret Newkirk. “Will the carnival take place?” Bloomberg Businessweek 4318 (2013): 16-17. Premier Business Source. Internet. May 7 2014.