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  • Essay / Basic Strategic Management Skills - 873

    1.3 directional, adaptive, market entry and competitive strategiesDirectional strategies, adaptive strategies, market entry strategies and competitive strategies, these 4 types of strategies constitute the formulation of the strategy and will determine the way, the organization chooses, to achieve its mission and its vision of the organization (Swayne, Duncan & Ginter, 2008).a. First, the organization must have clear directional strategies in place, which identify its mission, vision, values ​​and objectives. b. Next, the adaptive strategies must be identified, which are used to realize the directional strategies. c. Third, market entry strategies must be selected to implement the adaptive strategies. Market entry strategies indicate the method of implementing adaptive strategies. d. Fourth, competitive strategies must be determined to implement market entry strategies. Competitive strategies determine the strategic posture of the organization and identify the bases of competition in the market.