Social Media Social Media Marketing Topic Title: What is Social Media and its ComponentsOverviewIn this topic we will see what is the relationship between social media and marketing. We will study its characteristics which make it a suitable medium for online commercial communication. The objectives pursued in this theme are: Understand the influence of social networks for brands Apply the interactivity of dialogue for the benefit of the organization Describe the content of the community manager position Know the characteristics of the media and social networks Establish the main components of social networks Know the main collaborative tools and their characteristics for marketing Know the main tools for measuring free resultsScreen 1What are social networks? applications, platforms, channels or media based on the Internet and developed on the ideological and technological foundations of Web 2.0 or social. Across social media, the pyramid of influence plays out in circles of trust, where people receive, prioritize, and discriminate information based on what is valuable content to them. Social networks provide a real-time centralized control system of an asynchronous communication system with various tools such as blogs, photographs, music, videos and the ability to upload personal creative pieces on a personalized common basis and update. The name Social Media refers to the establishment. and manage relationships between users and users or between brands and users, based on conversation and interaction through digital media...... middle of paper ...... system connection. They have a limited content retransmission capacityAudiometerThey use image analysis technologyThey can be used on general or dedicated platforms.They must be designed to ensure that they respect confidentiality rules.The digital content used pursues the maxims previously collected in the Marketing Strategy. Convey relevant information to our audience, according to their interests. Branding maintain the company image and transmit values. Promotion of new products, offers, sales, cross promotions. Training of employees through explanatory videos. Interactivity to attract audience attention and participation and connection. Experience: improve the customer experience. in time spent in stores