Media has a daily impact on the lives of people around the world. From denim television commercials to headlines of international disasters, our primary source of communication as human beings has become a means of leisure, entertainment and a source of information. People look for ways to correct their insecurities, change or strengthen their beliefs, and become socially acceptable through media. Whether nations need to disseminate information or people want access to tabloid scandals, the media has evolved to the point where it governs our lives in many ways. The media industry as a whole not only influences life on a global scale, but also has an astonishing impact on international communication by reinforcing, diminishing and creating social norms that define appropriate and acceptable normalcy. This affects international relations because leaders only produce material that will benefit them. In a world filled with economic and political instability, leaders use newspapers, billboards, magazines and radio stations to influence minds that will ultimately work to their advantage. The leaders of this world have transformed a system intended for communication into a powerful method of distraction, manipulation and persuasion. Diversity is very important in any discussion or research on international relations and for this reason, Brazil, the United States of America and India will be my subject throughout this study. I chose to study these nations primarily because of their diversity but also because throughout my research they were discussed and analyzed in depth. According to the official United States population clock, the United States has a population of 310,879,000 people. Out of nearly 311 million, 219 million have ...... middle of paper ...... lobe. Eliminating government control over the media would in turn eradicate the hierarchical and discriminatory problems that almost all nations face daily because of what they watch on television. Integration of global media markets. 1 (1998): 17-30, 63-76, 253-264. Brooks, Carla. Global access to news: the impact of new communication technologies.Connecticut. Praeger Publishers, 1998. Lowe, Carl. Television and American culture. New York. The HW Wilson Company. 1981.McChesney, Robert W. "Monthly Review." Global media, neoliberalism and imperialism.52.10 (2001): 2-3.UNESCO Institute for Statistics. Internet. December 3, 2010. .United States Census Bureau. Internet. November 17. 2010. .