When it comes to music, people have all sorts of reasons to listen to it. David listens to music to cheer himself up before working out. Monica listens to music to relax while she does her homework. Rebecca listens to music so she can sing, dance and vent all her frustrations from the day. People still listen to music as if it’s some sort of outlet. People use music to help them through different aspects of their lives, and since life has many different aspects, it requires a variety of music. Each person is unique, so it is not difficult to understand that people need variety; music responds to the need of each individual to be able to express who they are. Music shapes your personality. When you are young, music is an essential element. Part of your identity is finding something you truly love and can hold on to. It's not just a soundtrack, it's an exhibition of who you are. (McBride par. 4) Radio stations only play songs that are mainstream, but what if there could be stations designed to fit someone's personality? This is where the MusicGenome project, aka Pandora, comes into play. Tim Westergren fought day and night for this brilliant idea, and today it is one of the most popular technologies, used today in society by an overwhelming majority due to its personalization and connection intimate with his listeners. Tim's interesting story has inspired many other entrepreneurs to pursue their ideas, regardless of the number of rejections. Although Pandora's beginnings were not an easy journey, Tim's perseverance and positive attitude made Pandora a success. Many people can now understand why Pandora is great by reading how it works to choose music that suits this...... middle of paper ......ing. As I say, “Where there are great men, there are great stories,” and Mr. Westergren’s story says it all. He went from being a simple keyboard musician in YellowWood Junction to becoming a major conglomerate and internet success. His genome will forever be in the music history book. Works Cited Clifford, Stephanie. "Pandora's Long Strange Journey." Inc.com. Np, October 1, 2007. Web.05 July 2013. Copeland, Michael V. "Pandora Founder Rocks the Music Biz." CNNMoney.Cable News Network, June 29, 2010. Web. July 05, 2013. Gonzalez, Barb. “How to Create the Perfect Pandora Station.” How to create the perfect Pandora station. Np, and Web. July 5, 2013.Layton, Julia. “How Pandora Radio works.” HowStuffWorks. Np, and Web. July 05, 2013. McBride, Sarah. “The head of Pandora radio.” WSJ Magazine RSS. Np, and Web. July 05 2013.