Product LevelAmong each product sold in the market, the products are divided into three levels. From the first level to the third level, these are “core customer value”, “real product” and “augmented product”. Core Customer Value Core customer value is the goods and services that customers purchase at that time (Lucas, 2014). . When making the purchasing decision, most consumers also think that there will be a benefit after purchasing the products. On the other hand, we can say that customer value is the difference between benefits and costs (McLaughlin, ND). Normally, customers always like to choose to buy the products which have higher customer value. Actual Product Actual product is tangible and physical parts including brand name, service features, design, packaging , style and level of quality (Lucas, 2014). Augmented Product Augmented Product is an additional service and benefit when purchasing a product, for example delivery and credit, installation, warranty, service and support (Lucas, 2014).Product ClassificationThrough consumer purchasing behavior and product classification, marketers can clearly know what efforts and means they should focus on (Dye, ND). Furthermore, these three levels of products can influence the classification of products. Consumer products are classified into several types, including convenience products, shopping products, specialty products, and non-sought products. The electrical products we sell are related to computers, for example internet cables, laptops, keyboard, mouse, disk drive, monitor and floppy disk. They are related to different types of products.Convenience ProductsConvenience product for example internet cable and computer case is the product which customers always buy immediately, without thinking, planning with maximum comparison and purchasing effort. This type of product is mainly low priced and placed in many stores so that customers can find and purchase it more easily. (Lucas, 2014).Purchasing ProductsPurchasing products, which include RAM, hard drive, processor, monitor, mouse and keyboard, involve customers' detailed purchasing decisions through the process of purchasing. purchase and selection. Detailed purchasing decisions typically include comparing price, style, quality, fit, and value. This type of product has higher prices than others, less frequently purchased by customers and distributed in fewer points of sale, but it has greater sales support. (Lucas, 2014)Specialty ProductsSpecialized products, for example some computers and laptops from well-known brands, have unique features and strong brand identification for a special purchasing effort made by a large group of buyers. This type of product has a high price and is distributed in even fewer points of sale than commercial products..