Advertising has been a vital source of support for global consumption. Individuals in society work to be able to spend their money, and advertising plays an important role in how money is spent. Advertisements are very diverse and often consist of a range of areas in which consumers are targeted. Whether it concerns food, health, clothing, sport, image, lifestyle, etc., advertising constitutes an important means of influence on our society. Advertisements often play the role of persuading people to come and buy products from a specific distributor. On average, an individual is exposed to more than 3,000 advertisements daily, via television, Internet, print media, billboards, etc. Over the past decade, advertisements have changed dramatically due to the ever-increasing digital age in which we live. in the industry that is making changes to adapt to our technologically advanced society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television and mobile technology. The Internet has played a crucial role in changes in the advertising industry. Our society lives at a fast and constant pace to which the Internet adapts. Thanks to the Internet, companies have access to consumer information through their research and are able to personalize their advertisements to a specific audience. An example is searching for cars on cars.com and then going to Amazon to buy something. Looking to the side when you are on amazon.com, you will see ads from cars.com related to the cars you are looking for. People can interact with ads in a greater capacity, allowing them to directly benefit from the personalized message of the ads. This is important for advertising agencies to continue in the future. Studying the market in which people surf the web and offering specific advertisements that...... middle of paper ......ogy to get their materials across will further help them transition into this digital age . The digital age has evolved and continually adapts to changes. Just like the printing industry, the music industry, the television industry, they all need to conform to the digital age. Advertising agencies that continue to use the Internet as one of their primary sources will experience continued growth due to the increase in users. The internet continues to fuel advertisements through websites, videos, apps, and more. Social media will also continue to help advertising agencies grow with them by building relationships with communities that match the ads they serve. Mobile technology will continue to develop and more and more people will have access to smartphones. Mobile ads will drive advertising activity and ad awareness. Advertising is an important business and will evolve further over the years..